Claudine set up Vida Wellness in 2007, bringing together her background in consumer marketing (working with Unilever in New York and London), her qualifications and experience as a personal trainer and an exercise specialist, and her work in local government (promoting physical activity amongst older adults).
Claudine is one of a group of dedicated individuals spearheading the active ageing movement in the UK. She has organised, co-hosted and presented at three Active Ageing Seminars in London. Claudine has presented at the International Coalition on Active Aging (ICAA) conference in the US, at the Later Life Training inaugural conference in 2011 and has had a series of articles published in the Journal on Active Aging.
Claudine is a Level 4 Exercise Specialist, a trained Cognitive Fitness Facilitator and a Postural Stability Instructor (a specialist qualification in the provision of therapeutic exercise for reducing the risk of falls). Claudine has recently been certified as a Functional Aging Specialist with the Functional Aging Institute – one of the first wellness professionals in the UK to do so. Her other qualifications include Exercise Referral, Older Adult Fitness, Chronic Respiratory Disease, Osteoporosis and Chair Based Exercise. She was selected to be a member of the instructor team for the Pro-ACT 65+ trial, a randomised, controlled clinical trial run by University College London Medical School.
Claudine has been involved in the development and delivery of the Age UK Fit as a Fiddle programme, training sheltered housing volunteers to promote physical activity, healthy eating and mental wellbeing amongst residents. She has also delivered Life & Soul wellbeing workshops to sheltered housing residents.
Claudine is committed to increasing awareness of the potential of older adults, focusing on the benefits of physical activity and living well every day. She is particularly interested in the emerging areas of epigenetics, ancestral health and cognitive health and fitness.
Please see our contact us page if you would like to get in touch with Claudine.